Voice search is changing how people interact with content, and if your marketing strategy isn’t optimized for it yet, now’s the time to start. Over the next three weeks, I’ll be sharing practical, easy-to-implement tips to help you improve your voice search optimization and make your content more discoverable.
Here’s what we’ll cover in this series:
✔️ Week 1: The difference between typed and voice searches, and why your content needs to be more conversational.
✔️ Week 2: How FAQ pages can be a powerful tool for voice search optimization.
✔️ Week 3: The role of meta descriptions in voice search and how to optimize them.
Let’s dive into week 1: understanding the key difference between typed vs. spoken searches and how to adapt your content accordingly.
Week 1: Voice vs. typed searches: Why your content needs to sound conversational
Back in December, I shared a post about voice search optimization, and to my surprise, it reached more people than I ever expected! That’s why I wanted to dive deeper into this topic, because voice search is completely changing the way people interact with content.
At first, the difference between typed and spoken searches might seem small, but it’s actually a huge shift in how people phrase their queries. Here’s an example:
Typed search: Best marketing agency Amsterdam
Spoken search: What’s the best marketing agency in Amsterdam?
That subtle change in wording makes a big impact on how content needs to be structured. People using voice search aren’t just typing keywords, they’re asking real questions and expecting clear, natural answers.
How to optimize your content for voice search
If you want your content to rank well for voice search, here are three ways to adjust your approach:
1️⃣ Use natural, question-based language
Instead of focusing only on short keywords like ‘SEO tips’, think about how people actually ask for information: ‘How can I improve my SEO?’
Content that mirrors how people speak is more likely to be picked up by voice assistants like Siri, Alexa, and Google Assistant.
2️⃣ Anticipate common voice search questions
What is your audience likely to ask?
Examples:
What’s the best way to grow on LinkedIn?
How do I improve my email marketing strategy?
3️⃣ Start with a clear, direct answer
Voice search prioritizes concise, easy-to-understand responses.
Make sure the first few lines of your content deliver value before diving into details for those who want more depth.
What’s next?
Now that you know how to write for voice search, the next step is to apply this strategy to your FAQ pages, one of the easiest ways to rank in voice search results. I’ll break that down in next week’s post.
For now, I’d love to hear from you! Are you already optimizing your content for voice search? Let me know in the comments!
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